our mission


Event Theory is an independent planning studio located in the heart of Prince Edward County. At Event Theory, we take a holistic approach to planning to ensure your event is unified and consistent from the conception to the execution. Our planning style embodies an effortless aesthetic - one that is intentional and authentically exists in every detail. We take a heartfelt hands-on approach to provide our clients with stylish and balanced events; making every occasion, big or small, a special one.

our story

Founder and lead planner Holly McDonald offers a keen eye for detail and organizational expertise with over 9 years of experience in the event industry. Holly has worked on prestigious fashion and lifestyle events, including Toronto Fashion Week and Mercedes-Benz Start Up, and also led large-scale brand events for Hudson's Bay, The Room and Topshop Topman. While working with a creative PR agency Holly worked with many lifestyle and corporate clients such as 1800 Tequila, Bumble, Brickworks Cider, Casey House, Converse, Nike, Scotiabank and more. 

Moving from Toronto to Prince Edward County in 2018 provided Holly with the opportunity to start her own event planning studio and continue her passion for creating beautiful moments. Since the inception of Event Theory, Holly has worked with many local PEC clients including the Culinary Arts Prince Edward County, Fronterra Farm Camp, Taste Community Grown Festival, the Prince Edward County Winegrowers Association and more.

When Holly isn't planning her next project you can find her enjoying some of her favourite things - reading, cooking, hiking, interior design and spending time with loved ones.